Clickbank Versus Nanacast
Is there a connection or similarity between Clickbank and Nanacast?
They both deal with affiliate marketing management.
Ok, so here is my answer…
Clickbank vs Nanacast
Clickbank Summary:
Clickbank is an affiliate program network…this means that they are the middle station between affiliates and the real product sellers.
You can create a product and list it on Clickbank for sale (and create incentives for others to sell on your behalf – your affiliate army) or you can become an affiliate for other peoples products (and sell for a percentage of the listed sales price) – or you can do both…
It can be allot of work to maintain an affiliate program so affiliate program networks like Clickbank can take this task off people. They offer statistics and handle off all the payments and so on and so on …
Clickbank is a good way for beginners to start their Internet experience in selling products as it deals mostly with informational products such as ebooks and software ..
Clickbank also provides a payment processing service. It costs more than say Paypal but can be used as an alternative payment method.
In a “nutshell”, ClickBank has more than 100,000 affiliates for digital products. Affiliates use ClickBank because ClickBank makes the process of earning commissions completely transparent. Leveraging these affiliates can multiply your product sales.
Here’s what you need to do:
* Sign up for ClickBank (FREE)
* Agree to let ClickBank sell your products.
* Maintain a promotional web site that explains your product to potential customers.
* Maintain detailed technical support pages for your product at your web site.
In return ClickBank will:
* Sell your product.
* Provide customer service for your product.
* Enable our 100,000 affiliates to drive traffic to your web site.
* Enable you to recruit new affiliates to promote your web site.
* Provide you and all affiliates with real-time sales reporting.
* Send you and all affiliates a paycheck twice each month.
Nanacast Summary:
This powerful system allows you to sell other peoples products, your own – or both!
It does not function like Clickbank but there are similarities…
The biggest difference is that you are in control!
For example:
1. Create your own membership sites, premium rss feeds, and podcasts in minutes using the easy 4 step wizard.
2. Automate delivery of digital and physical products, services, premium rss or podcasts, including on demand print and shipment!
3. Automate your own affiliate program, manage affiliate brokers, automate affiliate bonus offer delivery, customize promotions with coupons and more!
Nanacast the front and/or back end for automating your entire business from the affiliate tracking, the client capture, to the sales transaction, to the upsells/downsells, to the content delivery, to the physical product fulfillment, to the additional back end content embedded upsell process, to the billing management, to the subscriber management, etc.
Nanacast is fully integrated with the following leading third party email/postcard list management follow up/autoresponder and crm solutions:
Aweber, Getresponse, Mail Chimp, iContact, Constant Contact, Analytic Approach, Send Pepper, Office Auto Pilot, Infusionsoft and Autoresponseplus.
Nanacast can optionally remove your subscribers from lists in all those solutions and/or add clients to an alternate follow list if they cancel subscription to an offer.
Nanacast provides for an unlimited membership site creation and management solution that allows you to turn any existing website or blog into a membership site in minutes
without installing a single script!
Click Here to take advantage of the 7 day trial to check it all out:
Then go to the “HOW TO VIDEO FAQ”. There are multiple videos for you to watch that demonstrate the many features and how to use Nanacast (its midway down the page) here at:
http://nanacast.com/docs/howto
Here is a rundown of Nanacast’s Affiliate Management
Quoting: Josh Anderson – creator of Nanacast here
Below I am pasting in a list I previously published of the great benefits of our affiliate system for both you and your affiliates:
1. Our system tracks by ip and cookie.
2. Last referrer wins unless that referrer is an affiliate thief trying to buy off their own link. Then Nanacast’s smart anti affiliate theft system kicks in using the ip tracking to reward the last legitimate affiliate and screw the thief. If there is no previous referrer our system also
blocks the thief from being rewarded with the commission for buying off their own link.
3. Because of the combined ip and cookie based tracking Nanacast is more accurate tracking even when referrals have cookies disabled or when they have cleared their cache or logged in from a different computer or browser on the same connection/IP address. This means that your affiliates conversion rates will be higher because the tracking is more accurate.
4. Nanacast only displays in the stats unique clicks form referrals on ip addresses different from the actual referring affiliate. This means that the click stats are
not artificially skewed by multiple clicks by one client on the same affiliate link nor are they skewed by affiliates clicking their own affiliate link. This also leads to more accurate stats and higher conversion statistics.
5. Nanacast tracks on front and back end sales. Even if a person does not buy the first time they visit the site and returns later without clicking the affiliate link again the
referring affiliate will still be rewarded. Nanacast tracks by ip and cookie for this purpose.
Any subsequent back end sales that are made from that affiliate, where the publisher has chosen to allow affiliates and offer commissions for the back end product will also be rewarded to the referring affiliate. The only way this would change is if another affiliate referred the
client later convincing them to make a purchase of another product in the same affiliate program. Then that new referrer would be rewarded as long as they are not an affiliate thief
trying to use their own link. The option on whether to allow affiliates and offer commissions on any offer including back end offers is entirely up to the publisher.
So you could offer commissions on some but not others. Its up to you.
6. Nanacast provides a link campaign tracking system that affiliates can optionally use to create an unlimited number of link tracking campaigns that affiliates can use. That means that affiliates can track results from email, banner, ppc campaigns etc for all their promotions.
The link tracking system also provides the option for affiliates to enter in additional tracking code such as tracking code supplied by ad networks like Yahoo, MSN, Google and other third party networks. Affiliates could also use this feature to add their own pixel tracking.
But just remember that Nanacast’s tracking is already more powerful than all other affiliate networks… these additional tracking features are provided to enhance your affiliate’s confidence and third party tracking options.
7. Nanacast’s affiliate link tracking campaign system also provides the ability to track sub ids added to the end of a url on the fly. So if someone runs your offer on a third party network and attaches an additional custom id to the end of the url of a link tracking campaign then that will be logged into the link tracking campaign system as a sub campaign and report stats on that one as well.
8. Nanacast provides the ability for publishers to add custom landing page urls for specific affiliates. When you allow affiliates you have the option of entering the url
you want all affiliate traffic to be directed to.
Additionally there is a feature where you may enter the ID of an affiliate who’s traffic you want directed to a different landing page and you can enter an alternate url for that affiliate’s traffic to go to. This is helpful if you are running a squeeze page but some affiliates want their traffic to be directed to the sales letter directly or if you want to set up a custom landing page on your site and have a specific affiliate’s traffic sent their and all other affiliate traffic set to the main url you have for the offer.
9. Nanacast has one of the most advance coupon marketing systems in the industry today which includes many innovative features integrated with its affiliate
management system as well.
You can create coupons that have their own pricing and commission settings that can be used by all affiliates. You can also assign certain coupons to specific affiliates so that if a coupon assigned to a specific affiliate is used that affiliate whom the coupon was assigned to is rewarded the commissions for that referral overriding other referrers. You can also “force” a coupon instead of displaying a coupon box. This allows you to apply the benefits and custom affiliate commission levels of a coupon when a specific affiliate’s link is clicked without the
visitor having to enter a code into a coupon box.
This is useful for automatically and dynamically applying price changes or just rewarding certain affiliate partners with higher commission levels. Affiliates who have been provided a coupon code that their clients must enter can also make a simple change to their affiliate url changing /vp/ to /cp/ which dynamically makes the coupon field appear. This is important so that the coupon box does not have to be visible unless an affiliate has a coupon code to supply
their clients. This boosts conversions over showing the coupon box by default all the time regardless of whether the referred visitor has a coupon or not.
The forced or assigned coupons can also be used to deliver a secondary bonus thank you page that only people who use that coupon see. This is a powerful way to automatically
deliver affiliate incentives for launch style promotions.
If your affiliate wants to offer bonus downloads they can provide you the html to place on a bonus secondary dynamic thank you page or maybe opt in form code to display. By using the coupon system and our superior combination ip and cookie based tracking system and assigning the bonus thank you page to be automatically delivered your affiliate partners no longer have to do things like tell their referrals to delete cookies and contact them after buying
to request the incentive offer to be delivered.
The forced or assigned coupons may also be used to deliver bonus membership content pages delivered within the Nanacast membership content delivery (CMS) system. You can assign bonus membership pages to only be shown to people who use specific coupons. This can be used to deliver incentives provided by affiliate partners or just used outside the affiliate system to provide incentivized bonus content delivery for publishers running their own promotions.
One of the biggest problem with many launches where affiliates offer incentives is that they ask people to clear cookies, click their link, and then contact them to receive bonus digital content after they purchase…
None of this is required with Nanacast because all of it is automated including accurate referral tracking without anyone ever having to worry about clearing cookies to click on the correct link and relying on the affiliate to follow through and deliver the bonus. By automating the process it eliminates worry and customer service for both the offer owner and the affiliate.
Does Nanacast work with clickbank?
No.
However, here is the strategy we recommend for clickbank:
Solution
1. Have two domains: One is sales letter landing page for Clickbank traffic, and the other is for Nanacast traffic.
One site processes through Clickbank and the other processes through nanacast. They both sell the same product. Pretty much just duplicate sites each using the other system.
2. Never ever send any traffic to your Clickbank sales page. Let Clickbank affiliates do that. Send all your traffic to the Nanacast sales page.
With a Clickbank sale you are paying 7.5%-9% of your revenue per sale direct to Clickbank in fees.
With Nanacast that same sale only costs you your merchant account or Paypal fees which are generally 2.2-2.9% so essentially using Nanacast is like giving your self a 5-7% pay raise over Clickbank.
3. On the back end of the Clickbank sales site after a customer purchases invite them to join your Nanacast affiliate program and promote your product.
Clickbank should be treated as a “set and forget” advertising method. You should never send a single affiliate or client to Clickbank. You should always siphon off Clickbank.
Also, because Nanacast tracking system is more accurate than Clickbank you may want to invite any Clickbank affiliates to join your Nanacast affiliate program as you can with confidence tell them that their conversion rate will be higher because Nanacast tracks by ip and cookie
and has a smart affiliate theft detection system that always rewards the original legitimate referring affiliate and screws the thieves.
Just like any advertising strategy the goal is to siphon clients and affiliates off the advertising source not to send them to the advertising source. This is the approach to take with Clickbank and all other third party sites you generate traffic from.
Mark Huber here now…
Hopefully this gives you a great feel for Nanacast!
I love it, and am very glad to have found it.
YES, it has more power than you may need at this time for your business, I guess, but the LAST THING you want to do is to get 6 months down the road, and need something bigger and better than Clickbank, 1ShoppingCart, etc and need to change everything over to a new system.
PLAN FOR WHERE YOU WILL BE IN 6 -12 MONTHS!
Trust that you will find this all of help!!
